Initio Parfums Privés is a special and exclusive French brand that takes fragrance to a whole new level. Using the power and science of pheromones, they blend together compositions of a captivating wild nature. The magic is composed of The Absolutes and Magnetic Blends, which can be worn on their own, but are designed to be worn together in a unique way as well. Initio has freed itself from the limitations of convention and fad and instead followed the desire to carry out their theme "To re-enchant fragrance. To restore all of its aura and mystery and control the infinite power that it has over us." Initio is a powerhouse of the art of seduction.