The Azzaro brand was created in the image of its founder, Loris Azzaro. A Tunisian-born Sicilian who embodied the essence of Mediterranean luxury—tanned, sensual, hedonistic—the designer quickly established a reputation in the late 1960s with his glamorous and sexy fashions.
In 1975, the brand launches its first fragrance, Azzaro Couture. A feminine fragrance in a bottle inspired by a Dali work of art. In 1978, the brand launches its first men's fragrance: Azzaro Pour Homme. An elegant, lively and powerful fragrance exuding timeless seduction ‘for men who love women who love men’.